How To Win An Indian Election By Shivam Shankar Singh (9780143446842)
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How are political parties using technological tools like social media, messaging services, data analytics and surveys to construct effective, micro-targeted electoral campaigns? Have we entered the age of social media elections? What aids in the en masse dissemination of divisive propaganda and fake news? Can fake news be countered with facts? What does it take to win an election in India today? Written by a former election campaign consultant for a major political party, How to Win an Indian Election takes readers into the forbidden world of election war-rooms and gives them a glimpse of how election strategy is formulated, what works with voters on the ground and what doesn’t. Based on research, interviews and the author’s own experiences, this book is invaluable for its insight into the inner workings of politics, political parties and what really makes for a winning election campaign.