Pearson – Sales and Distribution Management, 6e by Richard R. Still (9789332587090)

Description

Pearson – Sales and Distribution Management, 6e by Richard R. Still (9789332587090)

Sales and Distribution Management, 6e provides insights toward delineating the areas in which sales managers make decisions, analyzing decision alternatives and criteria in the sales areas, and providing cases as real-life examples of decision situations.
1. All chapters have been modified keeping in mind the Indian perspective.
2. Several recent and up-to-date examples on case studies have been included.
3. 5 new chapters on Distribution Management emphasizing the role of channel partners, channel management, channel information systems, logistics and supply chain management have been included.

---

Author: Richard R. Still, Edward W. Cundiff, Norman A.P. Govoni & Sandeep Puri
Publisher: Pearson Education
ISBN-13: 9789332587090
Language: English
Binding: Paperback
No. Of Pages: 590
Country of Origin: India
International Shipping: Yes