Marketing For Hospitality& Toursim BY Philip T Kotler, (9789332586260)

Description

About the Book: Marketing for Hospitality and Tourism: 7th Edition Features ll Extends generational and lifestyle marketing-The Seventh Edition expands on generational and lifestyle marketing and provides current cases and examples of generational and lifestyle concepts throughout the book. ll Reflects current industry trends. The Seventh Edition is extensively revised throughout every chapter to give readers the most current view of the field. ll Translates the authors industry and academic experience into the definitive book for this course. The author is known as the leading marketing educator worldwide and this book is known as “the bible” of the hospitality field. Market Students pursuing MBA and PGDM