McQuail’s Mass Communication Theory : 6th Edition By Denis McQuail (9788132105794)
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McQuail’s Mass Communication Theory is a complete reference for undergraduate and postgraduate students studying a course in mass communication. The book is aimed at a single semester introductory course in the subject, teaching students about all the forms of mass communication. It explains: the many communication models of the sender, the message and the audience and the various types of mass communication today, mainly television, radio, newspapers, film, music, the internet and other forms of new media. The book is an indispensable resource for all students of mass communication.